At afaqs! BankFin 360, Visa’s Gaurav Ramdev discusses building salience for an invisible product, personalising card ...

How menu localisation, value pricing and a franchise-led expansion helped KFC navigate India’s diverse food preferences and ...

One digital screen, one passing glance and an unplanned purchase. As the festive spending window peaks, place-based DOOH can ...

Previously, he was working with The Himalaya Drug Company as category marketing lead - haircare, oralcare & bodycare – Middle ...

Sehrawat joins the company from IBM, where he led marketing for growth and ecosystem partnerships across India and South Asia ...

The Advertising Agencies Association of India (AAAI) has announced the appointment of Kunal Lalani, managing director of The ...

Deshpande has been with PUMA for over seven years, having previously led its social and influencer marketing function.

Bajaj Auto is more than an Indian motorcycle brand in Colombia. From everyday commuters to racing events, it has built a ...

The book targets founders and sales leaders of FMCG firms in the Rs 100-400 crore range, where growth strategies may need to ...

The series follows a young man and woman who meet at a Diwali party, where a shared moment over Maaza sparks a connection ...

Maheshwari has spent six years at Honasa across data and product, and will now lead its AI and agentic AI initiatives, ...

The beverage company will retain WPP Open X as its media partner globally, with the exception of North America, Japan and ...