The latest programme lets Facebook creators tag products from Flipkart and Myntra in posts and Reels, earning commissions on ...

The former Walmart Global Tech leader brings nearly two decades of experience spanning digital transformation, AI, technology ...

Centred on the bond between fathers and their children, the live show combines humour with reflections on family life.

Nostalgia may draw people in, but Zepto's real objective is building lasting associations around occasions, seasons and ...

The company has also launched a new digital campaign comprising a series of brand films that are focused on lead generation ...

Explore an in-depth Harpic case study on afaqs! covering marketing strategy, campaigns, innovations, and brand growth in ...

The redesign introduces a new visual element, 'Note of Care', and updates Mother Dairy's packaging to a more contemporary ...

As the demand for energy-efficient and well-designed homes rises, Eternia aims to shift the market away from local ...

Maggi bowls quickly sold out, sparking nostalgia. Now, UNIQLO is testing if Indian consumers will pay Rs 1,490 to wear that ...

The platform said advertiser growth was driven by AR and chat-based formats, with interest from sectors such as retail, ...

The American-Italian chain sees a growing opportunity in India's organised dining sector, where consumers are increasingly ...

The partnership will support the brand’s global 'Stay in the Moment' platform, with a focus on wellness-led luxury ...