People don't buy a wearable to train harder. They buy one to keep tabs on their own health: aging, heart health, weight, and how fit they really are. Those health moments dominate the category, and ...

Starbucks Is the Leader in the Coffee & Breakfast Restaurants Category ...

Starbucks Is the Leader in the Coffee & Breakfast Restaurants Category ...

Most Trusted Nonprofits is Morning Consult’s definitive guide to the nonprofits that have secured the top spots in public trust. For every nonprofit organization tracked by Morning Consult, survey ...

From central banks to Fortune 500 brands to leading media institutions, Morning Consult's data is trusted by organizations that can't afford to be wrong. Every day, Morning Consult surveys thousands ...

Drawing on a survey of more than 6,000 U.S. adults, this report examines how consumers discover products, assess recommendations and respond to potential partners. The report also includes ratings of ...

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An audience intelligence resource designed to help corporate brands make smarter, more targeted decisions about sports sponsorship and marketing investment. The data in this guide enables ...

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Households earning $100,000 or more now spend 2.8 times as much each month as households earning under $50,000, the widest gap in Morning Consult’s tracking. Higher earners are pulling away: ...

Consumer AI has crossed the awareness threshold faster than any major consumer category in recent memory. The trust threshold is another matter. Adults who use these tools daily tell this survey that ...

U.S. consumers are facing sticker shock at the gas pump. Gas Price Surprise jumped to its highest reading in nearly two years while the Consumer Health Index fell to a one-year low, signaling ...