Müller is launching its first Bliss campaign since 2015. Called ‘It must be Bliss’, the new campaign—created by global agency VCCP- aims to reintroduce the brand’s ‘Everyday Luxury’ yogurt in a bold ...

Klarna has kicked off its new multi-year partnership with Latitude Festival by launching “Camp Klarna,. Marking its debut as headline sponsor, Klarna- the global digital bank and payments provider- ...

Leading technology company Brand Metrics has integrated with global news streaming provider LeadStory to precisely measure how in-car advertising delivered through the platform influences consumer ...

Puma has turned London’s Tower Bridge into ‘The Biggest Goal’ in a larger-than-life stunt celebrating the kickoff of the Premier League season. Developed by creative agency Dude London, the spectacle ...

Specsavers is riding the wave of Oasis reunion fever with two cheeky activations that blend its signature humour with health messaging. In support of its national audiology campaign The Whole ...

GumGum, the contextual-first technology leader transforming digital advertising, today announced the results of a test campaign for Burger King® Germany that used a pioneering new motion-led ad format ...

For the past 20 years, Mobile Marketing Magazine has proudly served a global audience with news, insights, and features on the latest trends shaping our industry. Mobile Marketing Magazine was ...

Revolut has signed a major partnership with the future Audi F1 Team. Starting with the 2026 FIA Formula One World Championship, Revolut will become the team’s title partner. The collaboration brings ...

Tesco has expanded its partnership with LiveRamp to deliver “more personalised and informative advertising campaigns” to its customers. The UK’s largest retailer will now use LiveRamp’s Data ...

Burnley Football Club and X Corporation have announced that X will become the Clarets’ first Strategic Digital Platform Partner. As Burnley return to the Premier League for the 2025/26 season, the ...

Etsy has marked its 20th anniversary with the latest evolution of its brand platform. Created in partnership with creative agency Orchard, the campaign emphasises the belief that commerce should ...

Customer acquisition specialist, esbconnect, has launched Optivo, its new audience retargeting tool, Optivo. In a UK first, Optivo enables brands to retarget anonymous website visitors not on their ...