Marketing metrics show what happened in a campaign. The harder job is connecting customer behavior to growth, margin, and ...

The $5.7 billion acquisition could tighten the link between data and activation — or leave marketers managing another ...

On Nov. 4, learn how composable martech can help marketers integrate AI, reduce vendor lock-in, and modernize their ...

Before overhauling your SEO strategy, look at branded search, high-intent visits, and pipeline data to see whether there's ...

Static journeys can’t keep up with modern buyers. On Nov. 4, discover how real-time AI decisioning helps you build dynamic, ...

Yes, but speed was never the hard part. What matters now is deciding, in the moment, which messages to send and which to hold ...

OpenAI has expanded access, lowered costs, and added targeting tools, but advertiser growth hasn’t yet translated into enough ...

Longer, more personal queries reveal the needs, trade-offs, and situations behind intent — giving marketers a richer view of ...

Useful offers are common. Meaningful recognition is not, and consumers are quick to walk when brands ask for too much without ...

Unbound 2026 saw big product announcements on the main stage and other news that flew under the radar. Let’s break it all ...

Consumption-based AI pricing makes marketing budgets unpredictable. Here is how HubSpot’s new spend limits and seat swaps ...

Get traffic data and keyword intel on competitors instantly. ChatGPT sent just 0.62% as many sessions as Google organic search, according to Marie Haynes’ analysis of 100 websites. The study covered ...