Ad Age asked top creatives across the industry to predict which ideas and campaigns are most likely to take home Lions.

And Capri Sun says, “Serious play requires serious hydration—but who says hydration can’t be fun?” ...

Dick’s Sporting Goods and Adidas are highlighting the in-store experience in their collaborative World Cup campaign.

The chief creative officer of W+K Mexico also discusses crafting one’s creative process and the real magic of creativity.

The brand is doubling its social media investment and deploying AI-generated content to stay relevant through every match.

Ad Age explores how the merger has in part impacted the festival’s awards, how Omnicom plans to show up on the Croisette and what opportunities, if any, exist for rivals.

Mischief’s spots for the enterprise AI platform imagines surgeons and firefighters who offer advice but never act.

Ad Age asked top creatives across the industry to predict which ideas and campaigns are most likely to take home Lions.

Ad Age asked top creatives across the industry to predict which ideas and campaigns are most likely to take home Lions.

Ad Age asked top creatives across the industry to predict which ideas and campaigns are most likely to take home Lions.

Brands don’t need to be in the horror or entertainment business to borrow successful marketing ideas from “Backrooms” and ...

Effective strategy means amplifying local truths, not just being the loudest voice on the block.