Danhausen, the popular face-painted, horror-inspired WWE wrestler, is a natural fit for Halloween tie-ins, and Snickers takes advantage by putting him in a new 30-second spot as part of the brand’s ...

Welcome back to Agency Brief. We’re in the home stretch for October, believe it or not. This week, we’ve got the scoop on how Axe’s creative review shook out, plus a spooky game from VCCP U.S. Want to ...

The deal with the U.K.-based communications and entertainment group, which will eventually give it majority ownership of Mirimar, allows the agency to expand its capabilities and global footprint.

There’s Magic Inside” pairs two familiar comedic faces with a major expansion of the retailer’s Herald Square holiday attractions.

Skims, Liberty Mutual and Pixar were among the brands that gained ground in the third quarter of 2026.

Agency founders are fielding approaches from private equity firms, consultancies and independents. Ad Age lays out whether to ...

The league's “Hot for Hockey” misfire shows the risks of courting new audiences—and how teams can better understand the fans they hope to attract.

Former AB InBev executive Sebnem Erim joins as the spirits giant cuts costs and works to revitalize its core brands in the U.S.

Viral Nation co-founders and co-CEOs Mathew Micheli and Joe Gagliese are actively meeting with potential buyers, Gagliese ...

Viral Nation co-founders and co-CEOs Mathew Micheli and Joe Gagliese are actively meeting with potential buyers, Gagliese told Ad Age.

The idea for Runway Ads came out of the need to constantly feed digital ads to Meta and Reddit—and it's just one part of a ...

Jesse Johnson, VP of marketing at Chili’s Grill & Bar, explains how his team navigates repeated value message by looking for ...