Walmart announces two new experiences on Roblox: "Walmart Land” and “Universe of Play," where players collect merch, play games, attend concerts and more.

“The intent of our presence on Roblox is to continuously innovate,” a Walmart spokesperson, Lea Ciskowski told us. “Taking down some experiences to work on new ones is part of that innovation.

In addition to Walmart and Sam’s Club, companies like Nike, IKEA, Gucci, Chipotle, and McDonald's have established branded spaces within Roblox to capitalize on its massive user base.

Dive Brief: Walmart has introduced a new Roblox experience dubbed Roblox: Walmart Discovered, the retailer announced Tuesday. The virtual space will be available to players ages 13 and older.

Roblox community members can check out the Walmart ‘isles’ to collect verch, catch top music artists and unlock exclusive interactive content September 26, 2022 09:00 AM Eastern Daylight Time ...

A rep from Walmart had this to say in a statement: “Like all previous launches on the platform, including real-world commerce, the pass was built in collaboration with and for the Roblox community.

Roblox and Walmart have teamed up to change gaming forever, introducing a new layered way to combine e-commerce with billion-dollar monetization.

Walmart (WMT) has entered the metaverse. The retail giant announced Monday it is launching two immersive online experiences with Roblox, a metaverse mega-platform extremely popular with young kids.

Those two virtual worlds, "Walmart Land" and "Universe of Play," let Roblox players collect new virtual merchandise, play games featuring popular toys and characters, earn toys from a blimp ...