Walmart announces two new experiences on Roblox: "Walmart Land” and “Universe of Play," where players collect merch, play games, attend concerts and more.

“The intent of our presence on Roblox is to continuously innovate,” a Walmart spokesperson, Lea Ciskowski told us. “Taking down some experiences to work on new ones is part of that innovation.

Roblox community members can check out the Walmart ‘isles’ to collect verch, catch top music artists and unlock exclusive interactive content September 26, 2022 09:00 AM Eastern Daylight Time ...

Dive Brief: Walmart has introduced a new Roblox experience dubbed Roblox: Walmart Discovered, the retailer announced Tuesday. The virtual space will be available to players ages 13 and older.

In addition to Walmart and Sam’s Club, companies like Nike, IKEA, Gucci, Chipotle, and McDonald's have established branded spaces within Roblox to capitalize on its massive user base.

Walmart is the first retailer to convert its wholesale presence into a compatible e-commerce channel on Roblox, but more than 300 brands have been experimenting with its in-game advertising and ...

Today, Walmart announced that gamers can now buy real-world products right within Roblox. The feature is part of the Walmart Discovered experience on Roblox, which gamifies a visit to the big box ...

Those two virtual worlds, "Walmart Land" and "Universe of Play," let Roblox players collect new virtual merchandise, play games featuring popular toys and characters, earn toys from a blimp ...