Let's explore why profitability doesn't necessarily mean financial health, the cash flow killers many executives overlook and practical strategies finance leaders can use to protect liquidity ...

As we move from pens and paper to the digital world of Web 3.0, many tools have been developed for SMBs and accountants to manage their cash flow better.

These steps prevent, rather than heal, costly losses that weaken a company’s cash position, especially in turbulent times.

It’s also surprising that investment analysts, who estimate the intrinsic value of companies based on free CF, do not demand more discussion of cash and ROC.