Chevy is once again serving up some holiday-themed feels with the release of its fifth Holiday Card to America campaign and the new Memory Lane short film. The film follows the story of two ...

Add Yahoo as a preferred source to see more of our stories on Google. Viewers say the spot is hitting them right in the holiday gut, with some admitting they made it through Christmas without tears -- ...

Universality is a key decision-maker for the marketing team at General Motors' top-selling vehicle brand Chevrolet when choosing inspiration for its 'Holiday Card to America' advertisement. Exploring ...

Chevy is tapping into seasonal nostalgia once again with its newest entry in the “Holiday Card to America” campaign—an emotional short film titled Memory Lane. Now in its fifth year, the automaker’s ...

Heartwarming Chevy ads that resemble a short movie more than an advertisement have become something of a holiday tradition. This year’s Chevy holiday ad, “The Sanctuary,” shows a father and son ...

The holidays and cars share a special place in advertising history. From snowy drives through twinkling neighborhoods to families embarking on seasonal road trips, some commercials became cultural ...

A molecular biologist turned punk rocker turned ad exec, Alex Menck shares how grit and cross‑disciplinary skills led to his current career, with advice for making non-traditional experience into ...