Under Armour launches Protect This Mind, a student-athlete mental wellness platform with Damar Hamlin, free resources and a coach rest-day pledge.

University Athlete is now OTTO PREP, connecting volleyball recruiting to club and event software used by about 95% of college programs.

Youth sports participation hit a 12-year high in 2025 as tennis and golf surged, but participation among the lowest-income kids fell 7%. See the data.

Pratt, Kansas breaks ground on the $14.4 million Point Pavilion, a 109,000-square-foot indoor sports complex aimed at youth and college tournaments.

LA leaders met at BMO Stadium to map youth flag football growth before Super Bowl LXI, with a regional report on funding gaps coming next.

New youth sports sponsorship study finds 68% of parents trust brands that sponsor their child's program. See the key findings and full report.

The MrBeast Mastercard partnership brings co-brand cards, creator business tools, and financial education to the next generation online.

WSC Sports launches WSC Studios, making youth sports content for pre-teens with the NBA, ESPN and La Liga as fandom forms by age 12.

OhioHealth takes naming rights to the Columbus NWSL training facility, a 45,000-square-foot build opening January 2028 with three youth turf fields.

RBI Austin breaks ground on a $15.1 million youth sports complex in East Austin, aiming to double its reach to 3,400 kids after a late 2027 opening.

Fanatics Shop the Look, built with OpenAI Codex, lifts merchandise engagement 10% across NFL, NBA, MLB and NHL team stores. See how it works.

Nike and WSL Football launch the Breaking Lines program, a six-week school curriculum reaching 1,600 students across 69 English schools.