MRI-Simmons and S&P Global Mobility are expanding advanced audience capabilities into Nielsen ONE. The collaboration will ...
Audiences today have access to more TV content and platforms than ever before. This fragmentation has made it harder than ever to find viewers, with the right ads and content, at the right time. By ...
Four years of advertiser investment. Eight tournaments. One global stage. Nielsen Ad Intel explains the seismic shift of soccer fandom in the U.S., revealing who’s watching, who’s winning the ad game ...
New York – January 22, 2025 – The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting ...
Nielsen exclusive report: inclusive, digital content drives Black audiences from reach to conversion
NEW YORK, Jan. 29, 2025 – Black audiences spend 32 hours on apps and websites on their smartphones and tablets—two hours more than the total U.S. population, according to the latest exclusive ...
Karthik Rao was named Chief Executive Officer of Nielsen, the global leader in audience measurement, data and analytics, in September, 2023. Prior to being named CEO, Rao, a 23-year veteran of Nielsen ...
Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical component of modern advertising strategies. For marketers around the world, ...
Also known as the “Big Game” in the U.S., the Super Bowl is typically one of the most viewed TV moments. In fact, in 2024 Super Bowl LVIII, featuring the Kansas City Chiefs and the San Francisco 49ers ...
New York, NY – March 19, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning report. With the media landscape now so ...
Understanding today’s complex media landscape means advertisers need granular data to stay informed and reach the right audiences through the right channels. The Record is a quarterly report card on ...
Bob Pittman, CEO and Chairman of iHeartMedia, joins us in the Nielsen Insight Studio to discuss the crucial role audio plays in modern marketing strategies. Tune in to hear about audio’s power in ...
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