Coca-Cola retention helped bolster WPP Media, which returned to growth after six consecutive quarters of decline.

With 70% of Americans laying claim to Halloween, brands are thrilled to market to mature audiences during spooky season.

Duolingo’s senior director of brand marketing breaks down the creative engine behind the internet’s most chaotic mascot — and ...

Prada has unveiled its Christmas ad which combines live action with hand-drawn illustrations. The star-studded festive campaign features appearances by actors and Prada ambassadors Kelvin Harrison Jr, ...

Google announces expansion of ads across AI Overviews and AI Mode, where eligible advertisers cannot opt out of placements.

Eric Schwartz on navigating post-pandemic price hikes, ditching corporate approvals and why the long-time rule to ‘test until ...

Luxury fashion brand Prada has launched a ChatGPT plugin enabling users to explore its collections, browse products and access store information. The move forms part of an experimental initiative ...

Allen & Gerritsen CCO Jennifer Putnam delves into the creativity born from uncomfortable and complex climates.

In an era of instant entertainment, SpotCo is convincing consumers to swap streaming for a more expensive and inconvenient ...

Life360 Ads has appointed Donna Sharp, a former adviser to the company who helped shape its media business, as general ...

Walton Goggins and Stephanie Beatriz return for the mega-retailer’s commerce-infused take on the 1992 family classic.

Jay-Z is officially in a Super Bowl state of mind.