Amazon India and agency Schbang have released a Diwali campaign starring brand ambassador Ananya Panday, inspired by her viral sparkler packet video.

Featuring Anoushka Shankar, the High Jewellery campaign uses India's spices, memories and craftsmanship to explore identity, confidence and personal rediscovery.

The beverage brand uses music-led storytelling and a festive coffee gift set to position zero-added-sugar indulgence as an alternative to traditional celebrations.

JSW Dulux is using colour-led storytelling to introduce its uber-premium interior emulsion, highlighting the role of design and craftsmanship in defining luxury.

The mandate will focus on corporate reputation, leadership profiling and strategic communications as the diversified group expands its presence across multiple sectors.

Featuring Zayed Khan, Azaan Ali and their extended family, the campaign uses real relationships to explore individuality, contemporary masculinity and personal style.

Rohit Dadwal explains how MMA’s Movable Middle data makes a case for sharper spending, but marketers and agencies must prove they understand how advertising drives growth.

The campaign positions jewellery as an expression of individuality and personal choice, encouraging women to include themselves in their festive celebrations.

Redacted print, absurdist humour and shared outdoor space help Škoda break from conventional car advertising. but can it deliver the goods, is silence enough to sell a car?

Tribes and Sanlaap use garments donated by sex-trafficking survivors to confront social exclusion, turning Bengal’s festive symbolism into a public call for acceptance.

The Japanese chocolate brand combines surreal visual storytelling, distinctive characters and limited-edition festive packaging to bring its approach to gifting to life.

Conceptualised by Ogilvy, the musical campaign positions home painting as an integral part of the festive build-up, celebrating the shared rituals that bring families together.