Global CMO Sunyoung Lee wants TirTir known for more than its shade range, and wants people to see the name and recognise what it stands for. Agency chief Bill Yom says consistency is key.
Latest appointment news and account wins from Omnicom Media Australia, Droga5 ANZ, Snap Inc, HSBC, and more in our weekly roundup.
From Sydney’s ‘Big Dipper’ to Bathurst’s ‘Mountain’, Volkswagen’s latest campaign turns Australia’s roads into a national amusement park for the new Amarok V6 W600.
After three decades, McDonald's ends FIFA World Cup sponsorship amid marketing strategy reset.
AI-powered scam ads are escalating across APAC, fuelled by cheap reach, weak verification, and increasingly sophisticated generative tools, putting consumers and brands at risk.
The RGA Sydney creative on taking over holdco TikTok handles and why moving to Sydney was his biggest gamble.
The former AWS Korea marketing head joins as vice president and managing director.
The beverage major ran two separate reviews; North America was put up for pitch after Publicis stepped away following its PepsiCo win.
Group's CEO outlines growth opportunities, competition and his plan to control talent turnover as the APAC business posted mid-single-digit organic revenue growth in Q3 2026.
Some domestic brands share fundraising appeals for fire-hit communities, while others condemn the Indonesian government’s handling of the crisis.
The company said in August its ads business had reached an annualised revenue run rate of $1 billion.
Indie creative shop F5 adds a touch of tropical escapism via the work.
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