B2B Marketing

European ABM Forum On-Demand: ABM 2030: The Yellow Brick Road to Real Results | Full session

As AI reshapes B2B marketing, account-based marketing (ABM) teams face growing pressure to prove revenue impact. Join Turtl ...
B2B Marketing

Fewer Touches, Bigger Moments: Why B2B Marketing Needs to Do Less, Better

See why impact-driven B2B marketing strategy is replacing volume-led campaigns, and how fewer, bigger moments can drive ...
B2B Marketing

European ABM Forum On-Demand: How AI Is (and isn’t) Changing How Buyers Buy

Nearly all B2B buyers use LLMs during their journey, but its impact is not what breathless LinkedIn posts would suggest. In this presentation, 6sense unpack how AI is and isn’t impacting buying. See ...
B2B Marketing Magazine

Creating human-centered ABM in an AI world, with EY’s Gabriella Sellers

In this episode, host Kavita Singh, Head of Growth Solutions Content at B2B Marketing, is joined by Gabriella Sellers, leader of EY's Global Marketing Excellence for Accounts team. Ahead of her ...
B2B Marketing Magazine

The State of AI: Today, Tomorrow and 2030

Check out this Hut 3 and B2B Marketing guide to benchmark your AI maturity and turn your marketing into measurable business impact. Data and Insights, Marketing operations and technology [MarTech], ...
B2B Marketing Magazine

ABM Essentials Training

Get the knowledge and frameworks to build and run an effective ABM program in your organization. Account-based marketing is one of the most effective strategies available to B2B marketing and sales ...
B2B Marketing Magazine

6sense Raises $200M in Series E, Valuation at $5.2B

Funding will support next-generation product enhancements including AI-driven email marketing via newly acquired Saleswhale and accelerated vertical and geographic expansion.6sense , the leading ...
B2B Marketing Magazine

5 B2B Marketing Predictions for 2026: What We’re Seeing in APAC

Inspired by Forrester’s recent 2026 predictions, I wanted to reflect on what we’re seeing at Green Hat and share my own view on what will define B2B growth next year in APAC. In 2026, I believe B2B ...
B2B Marketing Magazine

Who Was Ranked the #1 Global B2B Agency? Find Out In Our 2025 Agency Benchmarking Report

Our second ever Global Agency Benchmarking Report has just launched and it’s better than ever. Packed with insights about agency gross income, headcount, specialisms and more, the report is a ...
B2B Marketing Magazine

The marketing rule of 7, and why it’s still relevant in B2B

Experienced marketers know that your chances of converting a prospect to a customer at their first interaction with your brand are extremely low. There are exceptions to this, but they generally exist ...
B2B Marketing Magazine

Moving Beyond the Funnel in 2026: How Collaboration and Co-Creation Are Driving the Next Evolution of B2B Marketing

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...
B2B Marketing Magazine

Channel partner marketing 101: How you could be missing out on an effective way to engage your audience

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...