The EU's charges against Google for search bias under the DMA could reshape online competition, impacting the future of search marketing.

GPT Operator isn’t a complete solution. Yet. Here's where GPT Operator actually works in PPC applications – and where it ...

Google's update enhances ad flexibility, optimizing asset combinations dynamically to improve engagement, relevance, and ...

Google will automatically opt out all advertiser accounts from showing ads on parked domains, reversing its previous default opt-in approach.

Google's decision to allow fingerprinting gives advertisers powerful cross-device tracking capabilities but raises privacy ...

Google announced it is expanding AI Overviews to show on more Google Lens results, including more novel or unique images.

Google now lets you use AI to generate backgrounds for the images you add within Google Posts in your Google Business ...

Google's 'Advanced Plans' feature, in its Reach Planner tool, automatically suggests optimal ad type combinations and budget ...

Here’s how to move beyond basic location settings and implement advanced targeting for smarter Google Ads campaigns.

Google AI Overviews more often cite YouTube for Instructional content, visual demonstrations, verification/examples, and ...

Our latest survey of 300 director-level and higher marketing leaders reveals a striking insight: 94% feel prepared to optimize for AI search, with 42% considering themselves “very prepared. “As the ...

The pages ranking in AI Overviews are often completely different than the pages ranking in the top 10 organic results, a new analysis finds.