We wanted to explore what contemporary tailoring can become when you approach it with a different mindset,” says Marco ...

HUGO BOSS AG announces the launch of CLAIM 5 TOUCHDOWN, setting the strategic course through 2028 and paving the way for sustainable, profitable growth, based on corresponding resolutions of the ...

Approximately 37% of HUGO BOSS shares are in free float, with institutional investors in Europe and the Americas representing the largest shareholder group. Frasers Group plc holds approximately 49% ...

BOSS brought a new chapter of tailoring to Milan Fashion Week with its Fall/Winter 26 collection, “The Pursuit of Excellence through the Art of Dressing.” Rooted in the BOSS heritage of craftsmanship, ...

BOSS Parfums proudly announces Chris Hemsworth as the new face for BOSS BOTTLED. The Australian actor joins an exclusive circle of previous fragrance ambassadors as part of the renewed BOSS BOTTLED ...

2026 marks deliberate realignment and refocus under CLAIM 5 TOUCHDOWN, further elevating BOSS and HUGO and laying the foundation for sustainable, profitable growth Strategic focus on brand, ...

HUGO BOSS takes its current membership program to the next level by unveiling HUGO BOSS XP – a pioneering omnichannel member experience that is centered around the HUGO BOSS customer app. The program ...

“Since 2021, we have repositioned our Company with CLAIM 5, creating a strong foundation for the future. We have refreshed our two brands and invested extensively in our organizational platform,” says ...

Full-year 2026 outlook reaffirmed: currency-adjusted Group sales to decline mid- to high-single digits; EBIT to range between EUR 300 million and EUR 350 million HUGO BOSS remains committed to CLAIM 5 ...

HUGO BOSS is set to invite customers to buy pre-owned items as they would new, with the launch of a premium resale platform in the third quarter of 2022. HUGO BOSS Pre-Loved will offer a curated ...

Today, BOSS enters a new era in sport and culture, announcing a landmark partnership as the Official Lifestyle Outfitter of the Australian Open from 2027. From first serve to championship point, the ...

HUGO BOSS has today announced a global, multi-year design collaboration with David Beckham for its BOSS brand. This partnership will evolve the BOSS Menswear collections over many years to come. In ...