This is the first of a series looking at buzzy food and beverage trends and what marketers of all kinds can learn from them.

Agencies who focus on quality data integration into all areas of their business will be better set to address both AI ...

After a rise in body positivity in recent years, many marketers appear to be pulling back on featuring diverse body types; ...

The industry first needs unified standards, shared data, clear pricing models and proven infrastructure across platforms and ...

New data shows how traffic to brand websites is faring under AI disruption. (Adobe Stock, companies websites) By: Asa Hiken ...

As audiences grow weary of digital content and AI-driven work, brands should embrace physical media, analog activations and ...

The brand aims to reconnect with millennials—and court Gen Z—with its first short film, based on a nostalgic piece of fan fiction.

The four-part series features Grace VanderWaal, Alana Morrison, Max Manticof and more, blending indie-film aesthetics with ...

Invisible Dynamics worked with Gap’s team on “Better in Denim,” directed by Bethany Vargas and choreographed by Robbie Blue.

E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty ...

Advertisers run into issues with Kokai, The Trade Desk's new buying product, and SSP competitors worried that some flaws ...

AEO has skyrocketed in popularity, but critics claim that the search strategy is not all it's cracked up to be.