CVS Health is pushing back against claims from Louisiana Attorney General Liz Murrill and Gov. Jeff Landry that the company engaged in deceptive, anticompetitive practices, calling the state’s lawsuits “without merit” and pledging to defend itself vigorously.

The lawsuit filed in St. Martin Parish claims CVS “targeted thousands of Louisiana citizens” with texts and emails that used “alarming, incendiary language to falsely suggest” their health care was in jeopardy. The messages sought to “manipulate and mislead,” the lawsuit claims.

(Reuters) -Louisiana Attorney General Liz Murrill said on Tuesday she had filed three separate lawsuits against CVS for unfair, deceptive and unlawful practices "that have harmed Louisiana patients, independent pharmacies,