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Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap
The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the Max branding, that viewers would flock to Discovery’s big buckets of unscripted dross over the decades of quality material in HBO and other Warner Bros.
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Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.
Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...
Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's ...
Normally, Conan O'Brien and the "Inside the NBA" stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...
"What do we think?" one of the streaming service's social media posts, which included a meme from the HBO show "Veep," said.
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