Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound ...

They'd almost certainly be the most powerful couple on the toy shelves. It all started with a plastic version of LeBron James and somehow ended with Travis Kelce questioning if anyone would actually ...

senior vice president of Barbie and global head of dolls at Mattel said.

Mattel worked hard to transform Barbie into a progressive icon. Can the company keep it up through the Trump administration?

Turning yourself into a Barbie or action figure with AI has taken over social media – but experts say you should think twice ...

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

Mattel says the new Ken doll featuring LeBron James drops at Target, Walmart and Amazon on April 14 with a suggested retail ...

Barbie has announced that LeBron James is the first athlete to have a Ken doll. Mattel, the parent company that owns Barbie, ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

Four-time NBA champion LeBron James holds his newly released Ken doll, which was made available for purchase on Monday, April ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

The company is the latest of several across the entertainment industry, including Disney, Warner Bros. Discovery and Amazon ...