New research suggests advertisers and agencies are shifting YouTube into their TV budgets and out of "online video" and ...

YouTube has suspended its participation in the UK’s Barb audience measurement system, drawing criticism from broadcasters and ...

EXCLUSIVE: YouTube has continued to upend the natural order of UK television by overtaking the BBC on a key measurement of audience reach, according to an analysis by Deadline. In an unprecedented ...

In today’s Digest, we cover the UK pressuring Google over AI Overview opt-outs for websites, Google axing YouTube vs TV ...