Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action.

To this end, you may need to do some research into the statements of your competitors. Last, but not least, aim to create mission and vision statements that endure.

To achieve this, it is the organization’s people who you primarily write them for. Advice 7: Formulate your mission and vision with your current and prospective employees in mind.

Next, write your vision statement without limiting yourself to a few sentences. “ [Focus] instead on communicating your vision in a way that makes sense, touches all of the key points you want ...

Dear Dave: I hear a lot of talk about the need to develop a vision for a company. I manage a large department and I really want to write a vision statement that makes sense and that my staff can ...

When writing a vision statement, be sure you don't fall into the trap of only thinking ahead a year or two. Once you have one, your vision statement will have a huge influence on decision making ...

If you're feeling overwhelmed, or you don't know where to begin writing your statement, Dawn has a few exercises. "Our brains are not storage devices. They're thinking devices," she said.

Here’s how Rosenberg defined terms like vision, mission, objectives, goals, strategy, and tactics–and how each term linked together to form a clear plan that turned the company around.