B2B and B2C marketing are surprisingly similar. Sure, there are differences, but customer experience is customer experience, ultimately. As marketers, we segment our careers and capabilities based on ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

There's a huge difference between business-to-business marketing and business-to-consumer marketing, but not everyone can see it clearly. There are those who believe the differences are minimal ...

It’s almost time for marketers to start writing up strategies for the second quarter of 2016, and some might already be looking for an SEO strategy for support. Before making any decision, make sure ...

Many B2B companies are drawn to the scale, visibility, and brand reach of B2C markets. But the leap from enterprise to retail ...

The realms of B2C and B2C are often thought of as being distinct. However, many B2C products and services are "considered purchases" that require similar sales and marketing tactics to B2B products ...

When it comes to marketing, there are significant differences in expenses between B2B (business-to-business) and B2C (business-to-consumer) markets. B2B marketing typically involves targeting a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. B2B marketers are well aware that their buyers have shifted their behavior online. The ...