Even if you're years out of school and not actively taking an English class, it's hard not to note how we use literary and sound devices in music, art, advertising and writing. You've got "Snap, ...

A slogan is the most important advertisement a company can have. Follow these five tips and you'll have an excellent tagline in no time. A slogan longer than a single word should fulfill at least two ...

Every political campaign needs a good slogan – a snappy phrase to energise voters and skewer opponents. Some slogans resonate beyond polling day, capturing a national mood or a moment in time - Barack ...

Linguist and lexicographer Ben Zimmer analyzes the origins of words in the news. Read previous columns here. Of all the states in the Union, there is just one that has an unofficial motto that prizes ...

The Washington Post is rolling out a new mission statement ahead of President-elect Trump’s second term in the White House. The Post unveiled “Riveting Storytelling for All of America,” as its new ...