PII definition: What is personally identifiable information? PII, or personally identifiable information, is any piece of data that someone could use to figure out who you are. Some types of PII are ...

No matter what kind of device you're using or what you're doing on it, data is constantly being created that can be traced back to you. Personally identifiable information (PII) comes in many forms, ...

PII stands for "personally identifiable information." And personally identifiable information can mean an assortment of things, such as name, address, social security number and biometric data, like ...

This article is part of a VB special issue. Read the full series here: How Data Privacy Is Transforming Marketing. Personal data doesn’t have to identify you to be ...