As part of our SEJ interview series, I recently caught up with Jonathan Kressaty from Levers to discuss analytics. As the founder of a marketing analytics company, Jonathan is an analytics expert. I ...

You’ve heard the refrain time and time again: Multi-platform media consumption is the new normal. Given this reality, businesses need to adapt their strategies – along with how and what they measure – ...

There are countless ways for a baseball team to win a game. Maybe it ends up being a 1-to-0 duel between two ace starting pitchers. Or maybe it's a high-scoring affair—a wild 10-to-7 game with plenty ...

With the New Year comes new goals and resolutions. For retailers, this means taking stock of their company’s strengths and weaknesses, and identifying key performance indicators as they set their ...

There are world-class analytics tools available for free from both Yahoo and Google that will get you more data than God ever intended you to have. Yet, perhaps shockingly, a vast majority of ...

Location analytics is not just about visualizing Key Performance Indicators (KPIs) or linking charts to maps. In fact, business analytics that focuses on people, processes and places can deliver ...

In the smart home space, data is only as powerful as the story it tells,” says Simran. “KPIs give structure to that story. The PropTech (Property Technology) sector is witnessing a dramatic change, ...

For decades, industrial success was measured through a narrow set of financial and operational key performance indicators ...

Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, finds that thirty-two percent of life science marketing and analytics teams report not knowing ...

WALTHAM, Mass.--(BUSINESS WIRE)--Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, finds that thirty-two percent of life science marketing and ...