Overview With businesses generating more data than ever before, analytics has become a game-changer in today’s digital age.Organizations now rely on data analyt ...

Understanding and anticipating customer needs is more crucial today than ever. Predictive analytics has emerged as a game-changer in the quest for exceptional customer experiences (CX), enabling ...

Every business leader would love to be able to predict the future. While there’s no infallible, all-encompassing business “crystal ball” or clear window into customers’ minds, there is predictive ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Creating an effective digital marketing campaign is not about crafting eye-catching ads or ...

Taking a close look at speech analytics, what it is, why it is important, and what we believe are the best speech analytics platforms available today. Speech analytics plays a vital role in ...

Retailers are conducting business this year with an optimistic eye on future-proofing their business as they navigate a rising sea of mixed market signals. Tight consumer budgets amid flooding ...

The Office of Executive Education at the University of Maryland’s Robert H. Smith School of Business will present “Step-by-Step Customer Analytics for Your Business,” a virtual workshop for ...

Journal of Management Information Systems, Vol. 35, No. 2 (2018), pp. 540-574 (35 pages) As more firms adopt big data analytics to better understand their customers and differentiate their offerings ...

SOFIA, Bulgaria--(BUSINESS WIRE)-- Accenture (NYSE: ACN) has agreed to acquire GemSeek, a leading customer experience analytics provider helping global businesses understand customers through insights ...