The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing ...

It’s marketing leadership’s role to effectively position the company to this target market, with the right messaging, offers ...

There’s no shortage of commentary around the chief marketing officer title these days, and certainly no lack of opinions about the role’s responsibilities and meaning within a company. There’s a ...

Fractional CMO Amrita Gurney shows startup founders what to expect, when to hire, and how fractional leadership fits Canadian ...

When MOps is used effectively, it can provide the structure and governance to ensure you are starting, executing, and analyzing your marketing initiatives in the best possible manner. The Fast Company ...

The modern economy runs on digital presence. From brand awareness to direct sales, marketing is the engine driving growth for countless businesses. Yet, an often-overlooked threat is quietly ...

Rhonda Clark, executive director of the Association for Accounting Marketing, and Christine Nelson, lead communications consultant of Ingenuity Marketing, lay out how firms should be structuring their ...

Andreas "Drew" Panayiotou joins Pfizer in the pharma’s inaugural biopharma global chief marketing officer role. In this capacity, Panayiotou will initiate building commercial infrastructure and add ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...