IN 1972, a Hayward, Calif., man paid the sticker price of $2,224 for a brand-new Volkswagen Super Beetle because in those days there was no negotiating on Volkswagens. Then just one year later, John ...
In advertising, it pays to be memorable, even more so for Super Bowl commercials. You must stand out among the clutter to move products. But what do you do with negative attention? Long before the ...
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