A moment that is frozen in time has become one of the media industry’s hottest areas of focus. Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them ...

Need to pause a YouTube video? Don't be surprised if an ad pops up. The Google-owned video sharing platform has widely rolled out "pause ads" ‒ static advertisements that appear on-screen when a video ...

Google has found another way to turn your eyeballs into money: by turning paused YouTube videos into a new real estate for ads. A YouTube communications manager told The Verge they’ve seen “strong ...

Amazon is rolling out new ad formats on Prime Video, including contextually relevant pause ads and shoppable inventory. The tech giant announced the new formats ahead of its upfront presentation to ...