BMW of North America has revived – make that reinforced – its famous tagline, “The Ultimate Driving Machine.” A recent TV ad says, “We don’t make sports cars. We don’t make SUVs. We don’t make hybrids ...

Engineers at Volvo have created what they call the ultimate driving simulator. The driving simulator wasn't created for fun. Rather it was created to help them improve vehicle safety and autonomous ...

For reasons that still remain unclear, BMW chose to drop its hugely successful ‘The Ultimate Driving Machine’ slogan and replace it with the new ‘JOY’ campaign when it launched its latest generation ...

Anthony Capretto is an automotive journalist at CarBuzz with a background in Media Communications and Film from the University of Pittsburgh. Since joining in 2022, he’s covered industry news, EV ...