As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

New study shows 31% of skincare social media videos being created by kids under age 13. Products in skincare videos studied had an average of 11 potentially irritating active ingredients. Skincare ...

CHICAGO -- There is a new warning about the skincare obsession among preteen girls on social media. New research finds that girls as young as 7 are sharing their skincare routines, sometimes using ...

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