Who knew buying toothpaste could get so confusing? In 2023, the global toothpaste market was valued at $18.7 billion, according to Fortune Business Insights, and is expected to grow to $29.06 billion ...

These pastes get their name from their vibrant purple tint. “Purple toothpaste works by using purple dye to neutralize any yellowish stains or coloration on the teeth,” explains Rhonda Kalasho, DDS of ...

Fluoride has been the standard ingredient in anti-cavity toothpaste — and it’s probably a part of your current oral care routine — but modern oral care brands are bringing attention to a ...