The year 2023 was massive for viral social media trends, with TikTok creators using sounds, effects and filters to push their creativity to become the stars of their own short films and answer ...

Opinions expressed by Digital Journal contributors are their own. With 2023 coming to a close, it’s time to look back on the year that was. TikTok certainly had an eventful one as it dominated the ...

The Internet has been a messy place in 2023. This year, the world was treated to a host of viral moments, from low-stakes dramas that nonetheless prompted days of discussion to trends with larger ...

Barbiecore was a heavy hit both on Instagram and TikTok, where more than 72,000 videos have been posted with the trend’s name as a hashtag. This combination of ten images shows, top row from left, ...

TikTok users are in the mood to manifest. But do they know what they're manifesting? The concept of willing the universe to grant everything you want, sometimes referred to as "Lucky Girl Syndrome," ...

In the age of TikTok, big FMCG brands face challenges in leading trends due to the rapid pace at which social media ...