A recent collaboration between watchmakers Audemars Piguet and Swatch shows that modern trademark strategy isn’t limited to cease-and-desist letters and lawsuits, writes Omnus Law’s Judy Yen.

One sells millions of low-cost watches, the other makes luxury watches that sell for millions. One may stand to gain more from the viral partnership.

What’s important is that we know what the collection is going to look like: eight watches (a nod to the Royal Oak’s eight ...

Swatch and Audemars Piguet reveal the Royal Pop, a collection of eight pocket watches that are already leaving watch amateurs, collectors and experts very divided.

According to StockX, someone purchased the “Royal Pop” collection of watches and lanyards for $8,410. The items are moving quickly; per a report from the platform, more than 100 of the watches were ...

The watch world erupted in controlled chaos on May 16 when Swatch and Audemars Piguet (AP) launched Royal Pop, a ...

AP Holds the Line: Why Audemars Piguet's Royal Oak Hasn't Flinched After the Swatch Collaboration When word leaked that ...

Blancpain X Swatch: could this be the “innovative” collaboration they say it is? The Swatch collaborations are back after a viral launch of the Omega MoonSwatch back in March last year. Marking the 70 ...

The Royal Pop collection of brightly colored watches on lanyards is part of AP's longer-term strategy of attracting the next generation of collectors.

There are objects we associate with the late 20th century that function almost like time machines—cassette tapes, arcade tokens, VHS spines bleached from sunlight. Add Swatch watches to that list. The ...

To honor the Chinese New Year, Swatch dropped two new watches that showcase the slithery attributes of serpents. Featuring a sun-brushed, gold-colored dial with multi-colored print and orange hour and ...