Company executives are broadening their upcoming Super Bowl advertisements to appeal to more female and Gen Z viewers ahead of the Big Game Sunday night.

Super Bowl 2026 Ads Bring Beef From 50 Cent, a Hairy Manscaped Ballad and More

While Anthropic doesn't outright name ChatGPT, it's clear who the target of its coming Super Bowl ad is.

WK Kellogg is promoting Raisin Bran with William Shatner during the big game as cereal sales decline. It’s also tapping the latest health and wellness trend.

You don’t have to be a football fan to look forward to the Super Bowl. For millions of viewers, the commercials are just as big as the game itself. And once again this year, a North Texas expert is helping her students understand what makes a winning ad.

Feb 7 (Reuters) - Anthropic is spending millions of dollars to air commercials during Sunday night's National Football League championship game to slam rival OpenAI for its plan to sell ads on its ChatGPT chatbot, in one of the biggest public spats between the big artificial-intelligence companies.

In a post on X on Friday, Mr. Kennedy called the ad “the most important message in Super Bowl history.” Mr. Lyons said the ad push, which also includes “Processed food kills” signs on taxicabs in cities across the country, aims to encourage people to change how they eat.

AI startup Anthropic debuted a Super Bowl ad mocking OpenAI's planned ChatGPT ads. The commercial humorously depicted AI conversations being interrupted by product pitches, emphasizing Claude's ad-free experience.

MM+M Agency 100 honoree Calcium+Company supported Sun’s campaign, which also featured partners Skin Cancer Champions, AIM at Skin Cancer and the Skin Cancer Foundation. Soleno is running its ad in partnership with the Prader-Willi Syndrome Association to elevate awareness of the latter organization’s namesake condition.