That gambit apparently paid off for NBC, creating yet another high-water mark in advertising for the big game. The $10 ...

NBCUniversal has sold out advertising spots for the 2026 Winter Olympics in Italy a month before the start of the Games in early February, the Comcast-owned CMCSA.O company said o ...

There are plenty of sports on the TV and streaming schedules, but could there be a better way for advertisers to play this game? WPP Media believes so. The media-buying outlet, part of British ad ...

Next month will be a “legendary” one for NBCUniversal, with the media company now officially sold out of advertising inventory for the 2026 Winter Olympics from Milan-Cortina. NBCU also says it will ...

On this week’s Sports Media Podcast, FanDuel President Christian Genetski shares how FanDuel approaches sports betting advertising -- keeping it light, relatable and fan‑first.

A new collaboration was unveiled at Streaming Media Connect 2025 where Ring Digital’s #FutureOfTV.Live produced a special, data-driven panel on Multiview, Mosaics, and L-bars in the context of live ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech giant wants to carve out an even bigger piece of the sports ad pie. By Alex ...

Forget the pause that refreshes — Peacock users will soon be greeted by a live commercial as soon as they sign on to the streamer. The introduction of “Arrival Ads” is among a host of new ad-tech ...

Andy Murray has been busy since retiring from tennis, with the former world No. 1 branching out into coaching, theatre and advertising.

NBC will also have the Super Bowl and the NBA All Star Game as part of what it is calling 'Legendary February,' with those events also sold out. By Alex Weprin Senior Editor Next month will be a ...