Add Yahoo as a preferred source to see more of our stories on Google. Over the weekend, Snapchat released a bold new commercial to get people talking. The only problem? It seems to have gotten them ...

The app used eye-tracking and a brand equity framework to determine how its user base responded to branded Commercials on ...

Snapchat dropped a new Super Bowl ad, and this one hits the entire premise of social media platforms right where it hurts. One of the most striking elements of the video is a blink-and-you-miss-it ...

Snapchat’s new marketing campaign is built on a bizarre oxymoron: “Less social media. More Snapchat,” the Santa Monica-based tech giant declared in a commercial that debuted this month. The two-minute ...

There really can be too much of a good thing, as was made clear by Snapchat’s new commercial touting its augmented reality (AR) capabilities. The ad went viral on Jan. 29, and it’s a lot to take in.

Snapchat wants the olds of the world to know what it is and why it's useful. The social network's first-ever television ad campaign kicked off during the NCAA's Final Four this weekend. Framing the ...

Over the weekend, Snapchat released a bold new commercial to get people talking. The only problem? It seems to have gotten them talking for all the wrong reasons. In the 60-second clip posted on ...