It is probably a non-issue that a slogan can advance the marketing and advertising efforts of your business. Yet, a slogan is one of those vague advertising concepts that can have different purposes.

A business slogan is a short phrase that serves as a very brief representation of a product or company. When written well, a slogan instantly evokes emotions and ideas and associates them with a brand ...

A good corporate slogan should be catchy and functional, reminding consumers of why they like a brand in a single, bite-sized phrase. By that measure, McDonald's (MCD) new slogan is apparently failing ...

You probably have a drawer full of T-shirts. They’re comfy, easy to style, cheap and ubiquitous. But the T-shirt is anything but basic. For 70 years, they’ve been worn as a tool for self-expression, ...

You remember the snacks from the '90s, but how well do you remember their slogans? Test your memory with our quiz.

When Maria Grazia Chiuri sent her 'We should all be feminists' T-shirt down the Dior catwalk in her very first collection for the French fashion house in October 2016, she reignited the flame for ...