Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's new "Buy For Me" feature represents a stunning departure ...

Amazon stock has experienced a bizarre 2025, rising just 5% while the S&P 500 posted gains of 16%. This makes it the least successful stock among the Magnificent Seven, even though it is regarded as a ...

Amazon has been stuffing AI features into its shopping experience for the past few years now. Today, the company unveiled a new feature called “Help me decide,” which takes into account your searches, ...

Amazon has started testing another AI-powered feature called "Buy for Me," which allows the e-commerce company to make purchases for you from other websites. Specifically, from the actual website of a ...