Setting marketing objectives is a crucial step in any successful marketing strategy. These objectives serve as a roadmap for your marketing efforts, providing direction and focus for your team.

Author and motivational speaker Zig Ziglar said, "A goal properly set is halfway reached." Not knowing where you want your company to be a year from now is like shooting arrows without taking aim, ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Goal setting is a strategic practice that shapes the year ahead. Take time to think about your business and personal goals.

Affiliate marketers provide high-traffic advertising space on the Web to a range of organizations. It has risen in popularity along with advances in Web technologies, as marketers are able to attract ...

Sean Gardner outlines practical steps for automotive professionals to set and achieve measurable goals, improve work habits, ...

Chances are, you wouldn’t set out on a road trip without mapping your route (at least those of us old enough to remember a time before Google Maps). A marketing strategy for your business functions in ...

Opinions expressed by Entrepreneur contributors are their own. In Guerrilla Marketing in 30 Days, the late founder of guerrilla marketing, Jay Conrad Levinson, and guerrilla marketing expert, Al ...

The words sometimes change. For example, when business guru Peter Drucker originally coined the "SMART" term, he used "Assignable" for A, although more often the word "Achievable" is used in its place ...

Content marketing is all about balancing quantity and quality. Setting SMART (specific, measurable, achievable, relevant and time-bound) goals can help you balance creating content that prospective ...

It’s January. The Christmas decorations are coming down, the “Detty December” dust has settled, and the “New Year, New Me” ...