Salesforce signed a deal to buy Braze for about $5.66 billion including debt, adding a customer-engagement platform to its ...

Salesforce plans to buy Braze for $5.66 billion. Here's what the acquisition means for Marketing Cloud customers, existing contracts, pricing and integrations.

Salesforce is acquiring Braze for $5.6 billion, paying a ~50% premium, to strengthen its customer engagement capabilities.

Salesforce shares fell less than 1% at 10:08 a.m. in New York, paring earlier losses.

The company's latest acquisition is expected to close in fiscal 2028, and will see Braze shareholders receive $47.50 in cash ...

Salesforce intends on using Braze’s AI to deliver customers real-time signals on customer behavior, deliver services across ...

Salesforce just agreed to spend billions in cash on a customer engagement platform, and the market is not applauding. Find ...

The acquisition bridges a critical gap for marketers. Salesforce acquired Braze because its core Marketing Cloud was designed around campaigns measured in hours and days.

Salesforce has announced it has entered into a definitive agreement to acquire Braze, a customer engagement platform, for ...

Salesforce stock fell after the enterprise software maker announced the $5.66 billion, all-cash purchase of Braze.

Salesforce has agreed to acquire marketing technology company Braze for approximately US$5.66 billion (approximately A$8.1 billion) (enterprise value), in a move aimed at strengthening its AI ...

Braze Class A shareholders will receive US$47.50 in cash per share, under the terms of the agreement. The deal is expected to ...