Labelling lone bananas as “sad singles” tugs at shoppers’ heartstrings and increases sales by over half, researchers have suggested. Faced with a pile of loose, unsold single bananas, retailers can ...

Bananas are a sociable fruit. They thrive in bunches, bound by a unifying stalk which joins them happily together in curvy ...

‘Happy singles’ signage for loose bananas don’t lift sales of lone fruit as much as ‘sad singles’. Researchers explain the psychology behind this - Barry Lewis/In Pictures via Getty ...

Sad banana signs above single bananas encouraged shoppers to buy the left-behind fruit and cut food waste, in a study by the University of Bath, RWTH Aachen University and Goethe University Frankfurt.

Bananas are a sociable fruit. They thrive in bunches, bound by a unifying stalk which joins them happily together in curvy yellow brightness. But what about the ones which get separated from the bunch ...