SEO Performance Reports Are Misunderstood When Starting with 'Rankings'—A Reporting Framework Based on Impressions, Clicks, and Conversions, and 5 Misleading Presentation Styles

This article covers what numbers to show clients in SEO performance reports and how to present them.The month you get asked, 'Rankings are down, is everything okay?''The average ranking is lower than ...
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Certified SEO Cites Survey on E-Commerce Search Problems

Survey finds that poor on-site search prompts shoppers to leave online retailers, highlighting an opportunity for SEO ...
Searchenginejournal.com

How To Define & Report SEO KPIs That Actually Move The C-Suite

You walk into a quarterly review with great rankings, a 10% traffic boost, and solid engagement numbers. The executives nod. Then someone asks, “How much revenue did this generate?” and the room goes ...

SEO Essentials Every Small Business Owner Should Know

Small business owners looking to increase their search engine optimization (SEO) ranking can take advantage of these best practices, tips, and techniques to improve their online visibility, website ...