The best of the Mzansi Sounds Better in Your Language Student Radio Ad Challenge is now on air nationwide across the SABC's African Language Stations (ALS).

Radio advertising and billboards are two common options used to deliver a company's advertising campaign. In preparing a media strategy, advertisers or agencies often decide to concentrate on one or ...

Radio has long been a favorite advertising medium for small business owners, due in part to its ability to reach a local market and broad demographic relatively cheaply. According to the Arbitron ...

A new study commissioned by the RAB and conducted by creative testing firm ABX reveals that marketing wear-out – the concern that repeated exposure to an ad reduces its effectiveness – is virtually ...

A radio advertisement stating that “fizzy drinks and fruit juice make our children sick” led to the severe distress of a child, who questioned whether her school was poisoning her by giving her fruit ...

Choosing the right radio station(s) from the many that are available to you isn’t as difficult as it may seem at first. Radio divides it’s audiences into age ranges (18 – 34, 18 – 49, 25 – 54, 45+ and ...