Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Expanding into a new region, industry or customer segment.

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Despite an improving economy and record-setting consumer ...

There are a lot of headlines about the role of the Chief Marketing Officer (CMO), some alarmist and others optimistic. What’s clear is that the function—when led with an eye on the end customer and ...