The promotion mix is the blend of different methods and tools of communication you use in presenting your company, products or services to target customers. Effective promotion is a key component of ...

Promotion is the aspect of marketing that involves delivery of company, brand or product messages to target customers. Traditional methods of promotion, like print and television ads, are nowadays ...

Sometimes finding work isn't a company’s biggest marketing problem. It's finding employees to do the work. Given the state of the economy, it seems counterintuitive that finding plumbers would be a ...

Most of us are digital creatures today. It seems we’re always plugged into some sort of communications designed to inform, entertain and motivate us. And the level of control we have to adjust these ...