New research has led to a model that assesses the short- and long-term effects of in-store product sampling on sales of both the products offered on sample and competitive products. In big box stores, ...

We’ve done product sampling for a number of clients, and it’s a very effective way to influence buying behavior for a brand. An Arbitron* study indicates that 2/3 of people will take a free sample ...

Here are a few new-age sampling techniques that marketers are using to push products into consumer’s shopping carts. Remember the time when a product/sachet would pop out of the morning newspaper?

TORONTO--(BUSINESS WIRE)--Mercatus, a leading provider of grocery eCommerce solutions, and Swish Brand Experiences, an emerging marketing technology company, are delighted to announce an impactful ...